Vegetarian Sushi (Essential Kitchen Series) Review

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(More customer reviews)This is an OK book for gathering ideas for vegetarian sushi, but appears to be written by somebody that has no clue what a vegetarian is. There are recipes that are vegan, and others that are ovo-vegetarian, but Brigid seems to be clueless as to what a vegetarian is, as her dashi recipes all call for fish flakes. Also, she lists seafood possibilities for various sushi types.
It's not a bad read, and there is good information, but it's yet another book written by a non-vegetarian without bothering to ensure that the recipes are at least lacto-ovo.
It's a disappointment that in a book called vegetarian sushi, there are so many refs to seafood and recipes that call for meat products. Especially considering that the typical American mis-conception of sushi is fish, and this book claims to provicde vegetarian recipes.

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When most people think of sushi, they think of raw fish, but you can also make flavorful and visually exciting sushi with just vegetables. Vegetarian Sushi teaches you everything you need to know to make this delicious Japanese dish in your own kitchen.The book covers a wide variety of sushi--sushi rolls, or maki, molded sushi, noodle sushi, omlette sushi, sushi in a bowl--as well as soups, sauces, and pickles to accompany the sushi.Inside, youÆll find information on equipment and ingredients, tips on how to prepare the rice, and, of course, plenty of delicious recipes, including cucumber and sesame sushi rolls, seasoned tofu rolls, and grilled shiitake sushi.

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From Kitchen to Market: Selling Your Gourmet Food Specialty (Sell Your Specialty Food: Market, Distribute & Profit from Your Kitchen Creation) Review

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(More customer reviews)Having owned a specialty food store, and having developed a unique food product that distributors were interested in marketing through convenience and other specialty food stores (including McDonald's Express) I can attest to the accuracy of most of this book.
If you are already producing a great tasting product in a restaurant or Deli and making a living, you probably are wise to concentrate on expanding your retail business. If, however, you are tiring of the daily grind of running a small retail business, but wish to concentrate on producing your product rather than serving it to the public, then you probably have considered wholesaling.
Your wholesaling options are numerous. For marketing through supermarkets I advise you to thoroughly read Packaged Facts book, How To Get Your Product Into Supermarkets.
First, though, you should try marketing through more specialized channels. Health Food Stores, C-stores and nearby deli's and local grocery stores. In such cases you will absolutely need this book and will find it saves you serious bucks and a lot of questions posed to distributors, health officials and your suppliers. I know, because I spent months researching the options and not finding half the information that this book so succinctly provides.
Note: I had so little success finding the information that I chose to team up with a businessman and I became vice president of Billy Bob's Pot Pies in Canby, Oregon. The ill-fated franchise attempt resulted in me returning to work in the Middle East so I could save enough bucks to start producing my meat pies for specialty markets....

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