But Wait ... There's More: Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink Review

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(More customer reviews)I read Steve Salerno's superb review of "But Wait" in the WSJ on March 25, instantly downloaded the book to my Kindle2, and dug in (after setting the font size much larger for my older eyes).
The author had me laughing many times, but, more seriously, there are countless tip and tricks revealed about the infomercial business and selling in general that make this a highly worthwhile read.
I also love talking with friends about the book because everyone knows or remembers the gadgets, get rich quick seminars, and celebrities who hawk pimple treatments and swamp land in Arkansas.
About a third of my way into "But Wait," I began having a strange fantasy: maybe we're all living inside one giant, massive informercial. After all, I bought my kindle2 based on the infomercials at amazon's website!

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